As Empar Oltra, Social Media at Baleària , says , “We launched the hashtag challenge to coincide with the start of the season. We wanted to enter TikTok and make ourselves known among users in a powerful way and, most importantly, in the language of the platform, creating just as they would. The results were incredible, even better than we expected.” Empar argues that “appealing to feelings and reaching the audience with inspiring content is the key to success on TikTok. It's about going from top of mind to top of heart.”
The TikTok community is creative, authentic and committed. Trends are born on TikTok because users connect through what they are passionate about, what interests them and what also enriches them. Thus, the hashtag #AprendeConTikTok has more than 10 billion views. A hashtag with content that, in addition to entertaining, provides a differential educational value.
Gastronomy, architecture, craftsmanship. Culture is key on azerbaijan business email database TikTok because the platform is a powerful tool for cultural dissemination. Regional cultural traditions live on TikTok and travel around the world , overcoming geographical and linguistic barriers, through the universal language of video.
At this point, we were given the example of @HuguetMallorca, a Mallorcan company that manufactures artisanal ceramics. This company combines tradition and music to reach a global community , inspiring through music. « Our goal is to inspire, so that users get to know our work and learn to value and appreciate craftsmanship » Antònia Maria Rigo Gual, Communications Manager at Huguet Mallorca. They currently have more than 42,000 followers and 634,000 «likes».
In short, it is clear that TikTok is much more than a platform for teenagers. In addition to its commitment to humour, creativity and learning, it is also relevant to the tourism sector, since, as Guillermo Rodríguez pointed out: " the journey does not begin when you take a plane or a car, but when you begin to imagine it."