High deliverability and open rates

[tmonower111]

Telecom operators provide 100% deliverability, provided that your clients' numbers are “active”.

Interesting fact: According to the Mobile Marketing Association study, 90% of SMS messages are read within 3 minutes of receipt. The short time interval makes SMS mailings one of the most effective communication channels with a high speed of information perception.

Why is it difficult to work with SMS?

Limited number of characters in one message. This requires marketers to express ideas clearly and concisely, which can sometimes be a bit of a challenge when communicating messages.
Legislative framework. Regulation in the field of SMS malta b2b leads marketing includes rules of privacy and confidentiality. Incorrect use can lead to negative consequences, including fines, loss of trust of the audience.
Let's imagine a company sending mass SMS messages to a "cold base" of clients without giving them the option to opt out of receiving messages. In addition, the base is purchased from third-party services. The company will incur a lot of unpleasant costs:

information from the company will be perceived as spam;
decrease in customer service rating;
The company's brand, built over the years, will cease to be recognizable.
To avoid negative consequences, contact a corporate lawyer or read the points of the Federal Law "On Advertising". This is the main source regulating the rules of mailings via telephone communication.

Spam filter. In addition to legal rules, the sender risks facing restrictions from telecommunications companies. Mobile operators are fighting spam. This affects the deliverability of messages. Therefore, it is necessary to follow advertising standards to pass the spam filter.