What Are Promotional SMS Messages?

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(Image source: statista.com)
The message is clear – SMS is one of the most effective communication channels available to businesses.

More importantly, there is a multitude of ways in which businesses can use text messages to accomplish specific and important goals. In this blog post, we’re going to dive into each of these methods so you can start planning and executing your SMS campaigns with clarity and confidence.

The three turkey telegram types of SMS strategy we’ll cover are promotional SMS, transactional SMS, and conversational SMS. Each have a specific role to play in an overarching SMS marketing strategy, and each require you to acquire a different type of consent from the customer before you can send them.

As such, it’s crucial to know the differences between the different types of SMS message your business might send so you can first, stay on the right of the law, and second, exploit each type of SMS communication to its full potential.

Let’s dive in.


As the name implies, promotional texts aim to promote a business’s offerings, raise awareness, and increase sales. They are used to advertise a business’s products and services to customers via short texts that are sent directly to people’s phone numbers.

They are sometimes referred to as “marketing messages” or “advertising messages”. There is no difference, however – all these names are synonymous with each other.

Promotional SMS messages are an extremely effective tool for a number of reasons.

First, as we’ve already seen, SMS messages enjoy a 98% open rate. This means that nearly every single promotional text you send to your prospects and customers will at the very least be seen and read. This cannot be said for a channel like email, for example, which struggles with a mere 28% open rate.

Second, due to the fact that nearly all mobile phones have SMS functionality built in as standard, your customers and prospects are not required to download apps or subscribe to your email list to receive your promotional communications.

Third, since SMS messages rely only on standard cellular networks, your recipients don’t even need to have an internet connection in order to receive them.