Did you know that you can test which strategies generate better results? We're talking about A/B testing , which consists of generating two versions of email content and distributing them to your base.
After sending, the manager considers some indicators related to the emails sent. By identifying which option had a higher opening rate, it is possible to identify which aspects are more attractive .
This practice eliminates the intuitive element qatar phone number resource of the process and generates real data that can be used in decision making . When implementing this action, it is necessary to focus on only two variables at a time. This is a rule that, when not followed correctly, can affect the quality of the data collected.
Thus, this analysis is applied in the following aspects:
click rate on images, links and buttons;
email opening rate;
use of personalization;
call-to-action ;
and type of greeting used.
All of these options help you better understand how leads react and how to encourage the behavior your company wants to see more often.
Use auto-responder email
People interested in learning more about the company and its products can get in touch through a variety of channels. When this communication takes place via email, there are tools that can be used to maintain engagement. We are talking about the autoresponder function, which is programmed to be triggered when there is some interaction with potential customers.
What are the best tools for this process?
If you think that the task of sending personalized emails seems too complex, know that there are tools for this purpose. By using this resource, the company has a significant gain in time and efficiency .