Apart from the time that changes to laws and the NRC take, Willem Sodderland indicated that he had heard that the Lower House did not intend to change these in the short term anyway. So now everything is solved via channel-specific codes, which fall under the NRC. On the site you can see how many there are now, in addition to those for social media.
By making it an advertising code, it also has consequences if you do not follow the guidelines. bosnia and herzegovina mobile phone number list Marco Borsato and Nespresso would now have to answer to the RCC, which handles and assesses the complaints submitted. Incidentally, this Advertising Code Commission, a council of wise people from the industry and lawyers, cannot impose a fine either. The 'punishment' for violating the code therefore remains a public slap on the wrist.
Guidelines for consumers and advertisers
For the above reasons, with the current WOMMAS code of ethics (from the USA) as source and after thorough industry-wide consultation, this code was finally written in 2013 'after years of preparation' with the (information) partners. The code exists alongside existing legislation in the Civil Code (e.g. the Unfair Commercial Practices Act) and the general part of the Dutch Advertising Code. The RSM offers the tools for compliance and is therefore actually intended to alert and educate consumers about the existence of the guidelines (and practices), and to help advertisers to do it properly and neatly. A win-win situation, you might say.
How do you make advertising recognizable on social media?
The RSM actually explains: how to make advertising on social media recognizable. As explained in my previous article , you do this by making the relevance clear and therefore including a 'disclosure'. You have to make it clear that there is a marketing activity behind it. Whether you do this via a hashtag in your tweet, a comment on a link in your comment or mentioning in your bio that you work somewhere. Because then we can assume that fans and followers 'understand' why you are enthusiastic about a brand, company, product or service - after all, you work (for) it.