By Javier Rocamora
LSEO techniques (that is, optimizing your website so that it appears in Google results when typing a keyword) have something arcane, almost mystical about them. Basically, the work of an SEO technician is divinatory (although they will say no, that it is statistical, that they have arcane sources of information, that they have Larry Page on their WhatsApp...) but the truth is that Google has never revealed exactly what algorithm it uses to classify the results of a search based on a keyword given by the user.
Although it is true that Google usually gives clues about which criteria it will give more weight to and which less , the algorithm of the guys from Mountain View is like the Coca-Cola formula: although russia business email database everyone knows what it contains, nobody knows the recipe and the exact proportions, although we do know that it takes into account more than 100 different criteria.
Google's algorithm or the cat and mouse game for choosing keywords
Google's algorithm is the mother of all SEO. On the one hand, Google lives off advertising, so it is in its interest that SEO technicians do not know exactly what they should do to improve the positioning of a website, since that would take away clients who pay to position themselves in a specific keyword through its Adwords system.