By adding different keywords or specific hashtags , you will increase the chances of attracting a wide audience, and not just people searching for one of them.
Subtitles on images
Creating compelling titles is essential for every type of content, and Instagram is no exception. The right title will not only catch users' attention but will help you appear in search results . So, just as you optimized your account, you should do the same with your captions on your posts.
Don't forget the alternative text
This feature allows users to write captions for photos, specifically designed for visually impaired users, this feature also allows you to optimize your SEO strategy on Instagram. To access this feature you must select the “Advanced Settings” tab at the bottom and then choose the “Write alternative text” option.
SEO in your stories
Every time you upload or broadcast live on stories, the united states of america business email database app will notify your followers. Don't forget that you can add hashtags, text and emojis to each of these videos and even link to your external website, blog or any other page you want.
Analyze the competition
Instagram search will also allow you to find out which posts your target audience likes the most, and with this, in addition to promoting the right keywords, you will also be able to find new users who can follow you and interact with your brand.
Analyze your results and adapt your strategies
As with any marketing strategy, the important thing is to analyze which content has given you the most results, and whether your current strategy is helping you achieve your campaign goals.
You can use Instagram Analytics tools such as Metricool or Iconosquare to carry out a clear analysis with automated reports and understand the performance of your posts and campaigns on the social network.