Many authors break it down by calling 'leads' only the people or companies that have given us their data and 'prospects' those in which we have identified a sales opportunity.
Here we will use 'leads' to encompass this entire category of potential clients. At each stage of the process, the number of people is reduced, so it ends up taking the form of a funnel (known as the "sales funnel" ). Inbound marketing is the strategy that is aimed precisely at attracting leads that are "ahead" of the target audience we are addressing. Therefore, attraction and conversion are the two key words that we must use in relation to a lead.
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Obviously, I cannot force someone to be interested in my bosnia and herzegovina business email database products. The lead is usually interested on their own initiative. That is why strategies to attract customers to my brand or my products are essential when it comes to eCommerce. The difference between a lead and people who simply visit my online store is that the lead has “done something” by responding to my suggestions or calls to action.
In most cases, this means that we will get data from the lead and that we can address him or her directly. That is, once attracted, I have to develop a strategy to convert the leads into customers, and even into promoters of my brand.