HootSuite posts about their office on

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Instagram. They convey the company's culture and atmosphere, and are distinctive in that they make it seem friendly. They also weave in information for social media marketers, making it an account that people feel has many benefits for following. As of the end of January 2020, the number of followers had reached 128,000.

Microsoft
Microsoft's account focuses on people and conveys a variety algeria phone number resource of messages and stories. The key point is that it includes a long description and supplements various information. Not only has it gained many followers, but it also receives many likes and comments. It is a successful example of attracting the attention of many people.

American Express
American Express shares scenes of their credit cards being used on Instagram. They include short descriptions to capture users' interest. They also make effective use of the Stories feature, successfully directing interested users to a URL.

WeWork
WeWork posts pictures of its coworking spaces and shared offices on Instagram. The aim is to convey a stylish atmosphere and make users think, "I want to work here." WeWork's account has more than 622,000 followers. By spreading awareness, the number of companies using the service is steadily increasing.