What is Marketing Automation (MA)?

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MA (Marketing Automation) is a system that allows for the accumulation of huge amounts of data that cannot be managed by analog and for complex analysis. It also makes it possible to automate and simplify various marketing activities, such as delivering and responding to information to leads and sharing data.

This mechanism, when turned into a tool, is called an MA tool. It is an essential tool armenia phone number resource for efficiently nurturing leads through inside sales.

The benefits of using MA are
By using MA, you can suggest the appropriate approach method for leads segmented according to their likelihood. In addition, you can automatically send emails and communicate with them at the appropriate time. In addition, you can visualize and share the progress of goals and results, which allows you to discover issues early and respond to customers quickly across departmental boundaries.

summary
Inside sales is a sales activity that cultivates leads acquired through marketing activities. To properly approach leads, it is necessary to manage and analyze vast amounts of customer information and share results and predictions between departments. MA tools are characterized by their ability to not only improve work efficiency, but also to visualize and share the current situation and results. This will lead to early detection of issues and optimization of resource allocation.