Contemporaneity Of The Region. In An Immersion

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It Was With This In Mind That Natura Decided To Present Something Different In Its Space Within Rock In Rio. Natura Is A Brand Renowned For Its Line Of Cosmetic Products, Standing Out For The Use Of Natural Ingredients And The Valorization Of Unique Fragrances That Refer To Wealth Of Brazilian Biodiversity. At Rock In Rio, The Company Offered An Immersive Experience, Building What Was Known As Nave Natura. Nave Natura Was Conceived Not Just As A Simulation Of The Amazon Rainforest, But As A Profound And Multifaceted Celebration Of The Contemporary Amazon — An Amazon That Overflows.

This Innovative Environment Was Meticulously Planned To Transcend india telegram data The Mere Physical Representation Of The Forest, Immersing Visitors In An Experience That Embraces The Plurality, Ancestry And In The Art, Culture, Music And Environment Present In The Forest, The Space Featured The Use Of A Lot Of Creativity And, Of Course, Technologies, To Promote Visual Stimuli. In Addition, The Experience Also Featured Sounds, Aromas And Other Resources To Expand Participants' Perception.

Source: Natura Website The Space Was Enriched With Projections That Ranged From Floor To Ceiling, Telling Stories Of The Amazon From The Perspective Of Local Artists And Enhanced By The Largest Sound System Ever Built By João Do Som, Transforming The Nave Into A Pulsating Party That Represented Diversity Of The Region. By Incorporating Different Aspects That Reinforce The Cultural Plurality And Richness Of The Region, The Brand Managed To Create A Direct Connection With Its Product Line, Reinforcing Its Identity And Values.