You've probably heard it before: it's not about how many people like your page on Facebook, it's about the interaction. But why is that? Because people who like your Facebook page haven't taken any further action. You can see it as people who walk past your shop in a shopping street and quickly look inside and think: 'Hmm nice shop'. And then walk on anyway. That could be because of a lack of time, or you're not nice enough to go in now. So it's up to you to make sure they do enter your shop and start a dialogue with you.
On Facebook it works the same way. Only when people read your posts and like, share or comment on them, then they are people in your store and only then can you see if they want to buy something from you. That is why it is also irrelevant to calculate how much a like on your page yields, because it does not directly yield anything concrete. Real ROI on social media is about meaqatar mobile phone number list
To achieve this, formulating such a brand ideal or why is important. Because why should your followers like, share or comment? Your potential brand fans need to feel that you mean what you say and post. If you communicate consistently from that larger message and it is credible and authentic, then people will take action much faster to interact with your brand. To measure the effect of your message, your why or your strategy, interaction is that X-factor.