Adjust positioning, develop a unique selling proposition;

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INTRODUCTION TO THE PROJECT
At the end of November 2023, the owner of the children's dental clinics "Bobrenok" in Rostov-on-Don opened a new dentistry for adults and teenagers LT Clinic with a full range of services (in the mid-high price segment) in a highly competitive market under a new brand, visually and phonetically unrelated to the brand of children's dentistry. The expectation was that the parents of patients of children's dentistry, having learned about the opening of a clinic for adults, would naturally become its patients. But this did not happen.

TASKS:

Increase brand awareness and trust;
Create a growing flow of primary patients nepal company email list from the Internet of at least 200 qualified leads per month;
Implement promotion tools and analytics;
Set up business processes for the marketing department.
WHO ARE WE?
17 years ago, the first children's dentistry "Bobrenok" opened in Rostov-on-Don .

"Bobrenok" appeared at a time when no one even thought about children's commercial dentistry - neither entrepreneurs nor patients. Why treat baby teeth, and for money? They will fall out anyway! But we saw great potential in this area and decided that we would be the first to implement this project. Our main goal was to instill in children and their parents a culture of treatment and prevention of dental diseases for their health in adulthood, and also so that children would not be afraid of dental treatment. And now we are a network and the most famous children's dentistry in the region.

Over the years of our work, a huge number of patients have passed through us. The parents of our little ones, getting to know us and trusting us with their most precious things, began to ask: "We also want to be treated by you! When will you open a clinic for us?" Such requests came in constantly. Our children grew up, turned into teenagers and wanted to be among their peers, and not among the little ones.

We thought for a long time. After all, there are many dental clinics in our city. We thought about whether we could provide a high level of service, quality, which we always pursue, what we could offer to patients. We would not agree to anything less. We collected information, met and talked with colleagues from the best clinics in Russia, visited clinics in other countries, looked carefully and carefully collected information.