In addition to these innovations in the local advertising campaign landscape, Google also announced the addition of new label options to its local inventory ads. These new labels are currently in an open testing phase for advertisers within the United States.
This update enables you to show a pick up later option on local inventory ads on Google (not yet available in Spain). In these types of ads, when consumers click on an ad or organic listing that shows your local product, they are taken to a page in your store hosted on Google, called a local storefront . Customers use the local storefront to view in-store inventory, check opening hours, look up directions, and more.
Thanks to the new labels, when users come across product canada business email database listings in their search, these can be identified with a label indicating whether they can be picked up in-store, curbside, and now also the availability of when they can be picked up.
As we mentioned, these new updates are part of Google's improvements aimed at promoting and developing local businesses. They are trying to achieve this by taking advantage of the incredible proliferation of online consumption that has occurred with the recent wave of digital transformation.