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At the request of the Commissioner for the Protection of the State Language, experts from the Internet Marketing AgencyWebpromostudied the dynamics of Ukrainian-language queries in the App Store and Google Play. The results of the study help to create an objective picture of the growing popularity of the Ukrainian language on digital platforms.

TOP search queries: how and what are north korea company email list Ukrainians searching for in 2024?
Below is a list of the most popular search queries for Google Play and AppStore according to AsoMobile as of 11/15/2024 .

Are Ukrainians Searching for Ukrainian-Language Apps More Often? Webpromo Research

As we can see, search queries mostly coincide with the ratings of popular applications. Users are interested in applications for entertainment, everyday life, and social networks. At the same time, Ukrainian-language queries prevail.

Are Ukrainians Searching for Ukrainian-Language Apps More Often? Webpromo Research

As with Android devices, the most popular search terms are "telegram" and "telegram"

To analyze the dynamics of popular search queries, Google Ads Keyword Planner was selected. Webpromo experts selected the period from January to October 2024 and January to October 2023 and identified queries with the greatest growth.

Key findings:

The following search queries have the greatest dynamics in popularity: “nova poshta app download”, “viber download for free”, “ukrnafta app download”.
There is growing interest from users in downloading applications for “everyday life”: Silpo, Diia, Uber, Kyivstar, etc.
There is still demand for downloading social networks and messengers - Viber, Facebook, WhatsApp.
The demand for mobile banking services from A-Bank, Kredobank, Oschadbank, Pumb, Raiffeisen Bank, OTP Bank, Idea Bank is actively growing.
In the third year of a full-scale invasion, Ukrainians are still interested in applications such as VK, Yandex Alice.
Read also : Google presented the ranking of the most popular search queries among Ukrainians in 2024
Dynamics of Ukrainian-language and Russian-language search queries: how the volume of demand has changed in recent years
To understand how the popularity of Ukrainian and Russian languages ​​in search queries changes, Webpromo specialists selected mobile applications whose popularity does not depend on current events and a specific period.

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Accordingly, keywords in Ukrainian and Russian were selected to explore changes in Ukrainians' behavior when searching for applications.

Dynamics of Ukrainian-language queries (App Store, iPhone)
Are Ukrainians Searching for Ukrainian-Language Apps More Often? Webpromo Research
*data presented in indexed format

On iOS devices, Ukrainian-language queries typical for searching Ukrainian applications are in the lead by a small margin.

Dynamics of Ukrainian-language queries (Google Play)
Are Ukrainians Searching for Ukrainian-Language Apps More Often? Webpromo Research

As we can see, Ukrainian-language queries prevail when searching for applications from Ukrainian developers — Diia, Kyivstar, Nova Poshta. The number of corresponding search queries has increased compared to 2023, which is probably due to the growing popularity of applications. For Russian-language queries in popular social network applications, we observe a slight downward trend.