More and more bloggers are earning money with advertisements, sponsored blog posts and freelance assignments that come in via their blog. Communities for bloggers and vloggers (video loggers) are therefore on the rise, because everyone wants to get a piece of the pie. Through a network you can grow faster as a (b)(v)logger and your income will increase.
The Dutch blog and vlog landscape
A considerable number of Dutch fashion and beauty bloggers earn money with their blog and some can actually live off it, such as Beautygloss , Miss Lipgloss and Afterdrk . They are paid for advertisements, advertorials, collaborations and a lot of bartering is done for products or services. The categories food, travel, lifestyle, interior and kids are on the rise. In addition to free products, these bloggers are increasingly offered paid assignments. There is a growth in the number of bloggers and followers and this also results in growth in interested brands.
There are also more and more vloggers, who prefer to be called YouTube creators, in the Netherlands. The largest are Nikkie Tutorials (313,000 subscribers), Beautygloss (151,000 subscribers) and Dit is Milan (127,000 subscribers). The latter actually lives from his YouTube career.
A tip to discover new blogs is Bloglovin, an RSS reader for blogs, which has become a standard among bloggers: more followers on Bloglovin often means more visitors. On this site you can search by category (e.g. fashion) and country (e.g. the Netherlands).
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Blog landscape America
In America, 1 in 8 women blog, according to Pew Research Center . A study by the large US blogger community Blogher last year showed that bloggers are trusted and believed more than social media and that it encourages buying. There are dozens of networks for bloggers in all kinds of niches, such as Fitfluential for health bloggers, Foodie for food bloggers and Big Frame for video loggers. This is definitely coming to the Netherlands, a network for every niche, just not on the same scale. For example, we already have Social1influencers , where almost all the big YouTubers in the Netherlands are. And Blogtoday.nl , the Sanoma network that connects bloggers, magazines and advertisers.
Blogher is one of the largest blogger communities in the world and was founded singapore mobile phone number list in 2005 by three women. Nowadays, around 55,000,000 women visit the site per month and there are 3,000 bloggers affiliated. Every year, a large event is organized that attracts around 5,000 female bloggers. During the ninth Blogher conference, last weekend in Chicago, Lisa Stone (CEO) said that over the past three years, 25 million dollars has been paid out to around 5,000 bloggers and social media influencers. In addition to the regular event, Blogher also organizes Blogher expert and Blogher Food annually . The food category is Blogher's largest traffic driver.
Blogher Conference July 25-27, 2013 Chicago
Last year, Martha Stewart and Obama were the crowd-pullers. Obama addressed the blogger congregation via video conference . This year, the big names were Guy Kawasaki, Queen Latifah and Sheryl Sandberg (COO of Facebook).
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The program offers sessions such as ' marketing and monitization' for beginners and advanced, 'a case for video', 'find your Instagram style' and ' beyond the vertical into the niche' . There is also a mini-style con for beauty and fashion bloggers . There are no awards, but there is the ' voices of the year community ', where 12 winning blog posts in different categories are read out by the bloggers who wrote them.