The personal response was therefore not seen as more personal than the impersonal response, in which communication was made from the company. There are several reasons for this. For example, it could be that people do not identify ^DH as initials or that the use of 'I' versus 'we' does not stand out. However, it could also be that closing with initials is simply not seen as more personal. Further research is needed to identify the correct reason.
In any case, the personal version was not seen as more personal and senegal mobile phone number list (perhaps because of that) did not elicit different evaluations than the impersonal version. The two versions also appeared to have no different effect on the perception of communicating with a human voice. The personal response was therefore not seen as more human and natural than the response in which communication was made from the company.
All four strategies resulted in a predominantly positive perception of human communication and brand evaluations. Applying webcare to negative expressions on Twitter therefore results in positive outcomes in any case. In addition, it is advisable to communicate with as much human voice as possible. The analyses showed that a higher perception of human communication resulted in higher brand evaluations.