Some people say that your social media audience size is a vanity metric. To some extent, this is true because just because you have followers doesn’t mean they’re engaging with your content and are any closer to becoming customers. However, it’s still important to monitor your audience size because it can tell you whether your ads and partnerships are generating new followers that you could potentially attract with the right content.
You should consider your audience size as an pakistan company email list indicator of the health of your channels. If your audience size is constantly decreasing and your number of new subscribers is minimal, then you are likely posting content that is not relevant to your audience or does not interest them.
You want to be responsive to your customers when they ask questions or interact with you. Most customers expect a response within 24 hours when they reach out to you via comments or direct messages. Response time is a critical metric that shows how you are engaging with customers on social media.
Often these metrics are only available if you use a social media tool to manage your different channels.
Comments
When analyzing engagement metrics, comments are an important indicator of how much time your followers spend with your content. Additionally, comments are a great way for customers to tell you about themselves or their interests, which can be valuable information for developing a product, improving customer service, or tailoring your content to better engage with them.
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