Concentrate on Helping the Consumer, Not the Hard Sell

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. Allow for a Variety of Responses from the Prospective Customer
As suggested in the previous point, a cold call may elicit a number of responses from the customer. So it’s important to give guidelines to your marketing agents detailing how to respond to a variety of scenarios that may come up. Given the statistics on cold calling success, it is highly unlikely that your agents will close every deal, so it’s important to advise them on how to take “No” for an answer and move on to the next prospect.

5.
In this age of digital laos telegram content marketing, consumers are growing accustomed to brands providing useful information and advice to them, rather than boldly pitching products. This is a trend you should take into account for your cold calling.

Rather than starting with an aggressive sales pitch, your cold calling script should first emphasize the value you are offering to the customer, in terms of how your product or service can solve their problems, fulfill their needs, and/or speak to any aspirations they may have.

6. Let the Customer Have Their Say
It is also important not to drown out the customer’s voice with your pitch. During the conversation, your prospect will likely have questions, comments, or opinions to interject. Your cold calling technique should allow the consumer to have their say, and respond politely and informatively to their contributions. In fact, what the customer says during the conversation can be critical in informing how best to present your product or service offering.

7. Leave a Voicemail, if They’re Not Immediately Available
For any number of reasons, the prospective customer may be unable or unwilling to take your initial call. In such cases, your agent should be prepared to leave a voicemail message in their Inbox. This should include the caller’s name, their company name, their reason for calling, and a phone number, to encourage the prospect to call back. The HubSpot marketing platform suggests that the ideal length for a voicemail of this type is around 20 seconds – and no longer than 30 seconds.

8. Be Persistent, and Follow Up
Perhaps most important of all from a marketing agent’s perspective, is not to give up. According to a recent ZoomInfo study, 75% of online consumers want to receive between two and four phone calls before a sales rep gives up on them. What’s more, it’s not until the sixth call attempt that marketers reach 95% of all converted leads. So, persistence is key.