By Susana Galeano
LATAM Content Coordinator
TOOver the years, podcasts have proven to be one of the most popular content formats for users. Currently, the podcast boom has been unstoppable, generating not only millions of new programs each year that bring in huge revenues, but also new platforms for their distribution, and of course, Facebook could not be left behind in this trend . Although its new audio tools had been in the works for a while, it has become official: Facebook has launched Live Audio Rooms and new audio tools on Facebook.
In true Clubhouse style , Facebook is preparing to take el salvador business email database advantage of the momentum that audio apps have had in recent years, now directly in its app, unlike Hotline , which we told you about recently.
An especially important strategy as people look for ways to replace physical meetings amid the pandemic, and of course, Facebook's massive reach could pose the biggest threat to Clubhouse not only because of the latter's exclusivity, but because of the wide array of tools Facebook has introduced.