To go that extra mile and surprise the consumer, it is important to make the reaction personal. Let consumers talk to a person (and not a brand) and give them the feeling that this person is doing everything possible for them. These factors together ensure that you as a company can leave a 'wow!' experience with the consumer. Unfortunately, this only succeeds in 5% of all cases.
Coolblue: learning by doing
A company that is known for its excellent webcare is Coolblue. In addition to uae mobile phone number list being the winner of our TNS Fanpage Award 2013, the company is also the company with the highest score on webcare (based on reviews from fans of their Facebook page). Coolblue itself says that its greatest strength lies in responding within thirty minutes, 7 days a week. But also offering 'personal' contact, by giving the people behind the page a face, appears to be a good choice. For example, you can contact William from Coolblue or Marick from Coolblue. These are the people who will really help you with your question at that moment.