Facebook feed about a streaming service, they can “ swipe the ad to see personalized and relevant titles .” According to what the company said in its announcement, most new streaming users are not looking for specific content, but rather, they expect to see the variety of content offered, so this new advertising solution allows services to adapt to this demand. Likewise, they indicate that up to 64% of these users try new streaming services , since they know that they have the content they are looking for.
James Smith, Head of Entertainment at Facebook, also said that the process of delivering and managing ads will be automated, generating better results.
«Before Dynamic Ads for Streaming, advertisers had to promote each title separately. Now, advertisers can automatically generate unique ads for each title, without having to set up individual ads. They set up their finland business email database campaign once, easily add new titles, and then continually engage users who are most likely to convert by showing the right title to the right user across all devices, from mobile to desktop and tablet.
With dynamic streaming ads, advertisers no longer have to manually create new campaigns for each individual title . Once the advertiser uploads their content catalog to Facebook, dynamic ads deliver personalized recommendations, giving people a tailored experience similar to what they’re used to seeing on their streaming services. ”
This new advertising solution is now available globally for various streaming services.