Optimize the experience, always.

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Recipients who you have failed to re-engage on multiple occasions should ideally be moved to a different segment that you will not communicate with regularly or removed altogether. While parting with your inactive subscribers may seem scary at first, it's a process that can have a huge impact on your deliverability and revenue. The process of setting up a win-back campaign is simple. Here’s what your segment might look like if you use the GetResponse Engagement Score feature , which is used to identify people who signed up for your newsletter more than 60 days ago and have an engagement score of 1, which indicates they are not “active.


” And here’s the workflow you could use, where you south africa telegram data first wait 90 days, then check if the recipient is in the inactive segment, and then send an automatic reminder. If the recipient ignores the reminder message, they will be tagged as “inactive-customer.” 8. Ask customers for their feedback I’ve already talked about why reviews are important and how you can use them in your email marketing program. Now it’s time to encourage your buyers to provide their feedback so you can use it throughout your communications.


The process is simple, all you have to do is build a workflow that sends an automated message after a user makes a purchase. This could be a week, two, or maybe a month – depending on how long it takes you to deliver your product. Here’s a workflow you could use to ask your buyers for feedback on your products or services: 9. Send recommendations based on shopper behavior I’m a big fan of Netflix and how they use recommendations to bring me the best movies and shows based on what others like me have enjoyed.