Scream for attention
wolf-smallAnother fable . A little boy who lives on the edge of the forest has come up with a funny joke. When he plays outside he screams “wolves, wolves! They want to get me!”. The first time his father rushes outside with a hunting rifle. The second time too, but after the seventh false alarm they get fed up. There are no real wolves, it’s a joke. One day the little boy is really being chased by wolves and calls out for his father. His father dives deeper into his newspaper and turns up the radio. The little boy was never heard from again.
Well-meaning clients who shout with every product update or feature that this is the most important news ever and really has to be in the newspaper. The first time you go along with it, because you don't want to be a sourpuss. Only with the umpteenth "legendary" software update of application X do you give up.
Not everything is important, not everything adds something tunisia mobile phone number list to the world around us. If we often scream in status updates to our fans, followers and friends, without anything special happening, we lose their attention in a carefully constructed network. And that is almost as bad as being eaten by a pack of wolves.