Online Marketing During a Pandemic

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During periods of large-scale economic recessions and market declines, most entrepreneurs, pursuing the goal of survival, strive to reduce advertising budgets among other expenses. At the same time, among them there is always a certain percentage pursuing the same goal, but acting in the opposite way, that is, those who maintain the advertising budget, and sometimes even increase it. Practice shows that those who go against the current often stay afloat and increase their market share and profits.

It is obvious that during periods of massive somalia company email list reduction in advertising expenses, it, according to market laws, becomes noticeably cheaper. The most daring market players take advantage of this and increase their marketing activity, remembering that advertising is, first and foremost, an investment.

Saving on advertising is like stopping a clock in an attempt to save time . Henry Ford.



Henry Ford is an American industrialist, inventor, and founder of the Ford Motor Company.

How to Grow During a Recession
The economic crisis that has occurred, as is known, was provoked by external factors, including the fight against the spread of the Covid-19 virus and the collapse of oil prices, which led to a decrease in the exchange rate of the national currency as a result of Russia's withdrawal from the OPEC+ deal.

The measures to combat coronavirus have necessitated the introduction of a general self-isolation regime. Against the background of fairly well-developed telecommunications and IT sectors, self-isolation of consumers and quarantine measures, which imply a ban on visiting public places, should lead to a change in consumer habits.

Large numbers of people are limiting their offline activity, compensating for it with online activity. Traffic is growing rapidly. American media outlets report that networks are experiencing unprecedented pressure and the current situation is a real test of the stability of the infrastructure. British Internet providers are reporting a 30% increase in traffic. Russia is declaring its readiness for traffic growth.

And in such a situation, the main advertising noise dies down. Those who at this time wisely direct their budget to cheaper advertising have a chance to strengthen the position of their brand in the market and maintain sales. Active advertising during the crisis will give the brand stability in the eyes of the consumer and when the general economic situation stabilizes, you can find yourself well ahead of competitors who experienced the crisis in a freeze.