By Dalí Veliz
Marketing4eCommerce Editor
LSocial media and live video platforms have grown considerably over the past year as an alternative to keeping in touch during the pandemic. And for this reason, we have seen how more and better functions have constantly emerged so that users can interact with each other, such as tools for video conferencing or those specialized in creating virtual events. This has even led to a boom in new audio-focused platforms, such as ClubHouse .
Instagram’s response to staying ahead of the curve has been hong kong business email database to incorporate multiple participants into its Instagram Live broadcasts. The announcement was made by Adam Mosseri, Head of Instagram, in a live interview on NBC’s “A Little Late With Lilly Singhs.”
Adam Mosseri Shows Off Instagram's Newest Feature
What can we expect from groups on Instagram Live?
As we mentioned, audio chat platforms have been gaining ground, due to their more dynamic and authentic approach. However, by adding multiple participants to live broadcasts, Instagram seeks to create this type of environment, generating more fluid conversations. Likewise, this new feature will increase the degree of interaction between content creators and their fans.