Branding and thought leadership
Video is currently the most important type of content for B2B organizations. More than 71 percent use video, followed by short text messages (65 percent), images (60 percent) and white papers (49 percent). The social platforms are used by the organizations for various purposes. The 3 most important goals that the respondents mention are ensuring more traffic to the website, brand positioning and strengthening the position of the organization as an expert in the market (thought leadership).
Want to read more results about the use of social media
Two worlds merge
In the research project “ Two Worlds – You Only Live Once ” of the Commission Project X Haren led by Job Cohen, it is outlined how the physical and digital worlds do not match. Due to technological acceleration, the physical world is continuously lagging behind.
“In short, the way in which authorities and governments respond to what has been brought about in social media, among other things, is not at all in line with the established place they have now taken in our society. They are two worlds that need to be better connected.”
Digital Darwinism is what business guru Brian Solis calls this: “ The evolution of consumer behavior when society and technology evolve faster than the ability to exploit it”. Project X Haren , tracking down the perpetrators of the attack at the Boston Marathon , closing the doors of several schools in Leiden following a threat on 4chan, they are all negative examples of the direct consequences of this gap between the digital and physical world.
The examples in the missing persons case of Julian and Ruben show, georgia mobile phone number list however, that this gap is closing rapidly. The two worlds are coming ever closer together. However, the help of professionals is indispensable. Experts must take charge, otherwise it will degenerate into chaos. Thanks to social media, citizens can assign themselves all kinds of roles and functions. Everyone has the opportunity to be a citizen reporter, photographer, filmmaker, critic, judge, lawyer, detective, but also executioner at the same time. With all the consequences that entails, because the dividing line between information and sensation is wafer-thin .
“The more an issue appeals to the emotions, the greater the chance that an uncontrolled, sensational flow of information will arise on social media, in which rumours, speculation and suspicions tumble over each other.”
dog killer
The case of the dog killer that came out on the news and social media today makes this point even clearer. In no time, the perpetrator's address details were leaked via Facebook and a group of people gathered in front of the animal abuser's house to get their story straight. However, the police intervened in time, arrested the perpetrator and thus prevented a public lynching.