Senior Investment Manager at MTS StartUp Hub, Yulia Krokhina,

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1. Early stage projects and seed investments. MTS StartUp Hub will work more actively with hypotheses, test and validate new ideas. To this end, it is planned to invest more in startups at early stages, as well as use the mechanism of co-investment with other market players - funds, business angels and syndicates.

2. Mature startups. denmark telegram Here, MTS StartUp Hub will continue to focus on projects that can provide synergy with the MTS ecosystem, but now more attention will be paid to such deals.

believes that several key points are important when selecting startups:

- for all startups: the size and potential of the market, the team (this should not be underestimated, because from the first meeting it becomes clear how involved the startup team is in what it does, how well they understand their professional field and how they are ready to develop). Almost immediately you can tell whether we are ready to live a portfolio life together;

- for early stages: understanding the team steps that need to be taken to successfully scale, adequacy of the assessment, understanding the competitive advantage, especially if there are already large players in the market;

- for later stages: understanding unit economics and the possibilities for its modernization, shareholder strategy and how the company keeps its finger on the pulse of the industry and, despite its scale, continues to find new points for growth.

Independent financial advisor Elena Savina believes that MTS is careful when choosing projects for venture financing: "It can be seen that the company has revised its policy and some areas of financing - for example, the travel, tourism, and cybersecurity sectors coincide with the topics of Russia's national projects. This can ensure guaranteed growth of the startup and further demand from companies and end users. It also seems reasonable to increase the share of projects that can be integrated into the MTS system in the future, increase the technological gap from competitors, and ensure the company's sustainable development. The fund's wait-and-see attitude in the middle of the year and a significant increase in transactions by the end of the year indicate high activity in the search for new ideas and projects."