A to be present in many of its groups, pages and walls, advertisers' constant concern is trying to prevent their campaigns from appearing alongside topics that are not in line with the brand image they want to show. A situation that, as we saw in the case of the advertising boycott on YouTube , could cause serious problems for Facebook.
Facebook launches new topic exclusion feature to help advertisers choose where to display their campaigns
With this new control, Facebook will be able to assure advertisers that their posts will not be associated with certain topics that may even be counterproductive to their brand objectives . “ For example, a india business email database children’s toy company might want to avoid content related to a new crime television show, so they could select the theme “Crime and Tragedies” in the feature ,” Facebook said in its statement.
In addition to the “Crime & Tragedies” category, other categories advertisers can choose to exclude from the topics they want to display their campaigns on in this testing phase include “ News & Politics” and also “Social Issues.” The overall idea is to give marketers more control, so brands can ensure their products and services stay away from these types of posts.