Edgerank, what was that again?
The previously introduced new search functionality – Graph Search – is also integrated into the new design. During his introduction, Zuckerberg also mentioned that currently 30% of posts in users’ newsfeeds come from Facebook brand pages, rather than friends. Similar research from Socialbakers also showed that the average number of posts from fan pages has grown from 12 per month in January 2012, to a whopping 36 per month in September 2012!
Facebook users are also increasingly critical of this overload of postings in their news feed and increasingly feel that their friends are being snowed under. Facebook has listened carefully to this criticism and has incorporated this – among other things through the filter functionality – into the renewed news feed. As a result, Facebook is increasingly getting the feeling of a personalized newspaper.
Facebook EdgerankEdgerank is the algorithm that determines how your Facebook page content appears in the newsfeed of your fans (and their friends). To recap, Edgerank is essentially made up of three elements: Facebook page and fan affinity, content "weight" and decay over time.
Marketers, community managers and social media agencies have been busy over the past year trying to master this Edgerank and optimize their postings. So the main question is: will the Facebook Edgerank algorithm change with the guatemala mobile phone number list renewed newsfeed? Facebook itself says that it will not make any changes to the algorithm. But the renewed newsfeed will behave more like a 'personalized newspaper'. There will be more sections, just like in a real newspaper.
Updated Facebook Newsfeed
Five tips for optimizing your content
Although the Edgerank algorithm remains unchanged according to Facebook, the new filtering feature and emphasis on visual content will still have implications for how you optimize your content for the new news feed as a brand. I have listed five useful tips for you:
1. Publish more visual content
An obvious recommendation, but still something that many brands fail to master.
2. Use short texts with your photos
Your text should be short and concise with a clear call-to-action or explanation for the user. The longer the text, the more it will overlap the photo. This is clearly visible in the above example of KLM.