What to do at the start to build a successful franchise

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Losing a franchise is easier than it seems. For example, due to errors in transferring the rights to use the business model to the franchisee. Marina Tsypko, head of the franchising support practice uruguay telegram database department of the Sovet Legal Group, told us what you need to pay attention to at the start in order to build a successful franchise.

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Check how intellectual property is registered
A partnership with a franchisee begins with a franchise agreement. Following this agreement, the franchisor transfers to the partner the right to use its brand in commercial activities.

The franchisee pays the franchisor a lump sum and later royalties, i.e. regular payments for using the brand. In return, the partner receives support, training and assistance from the management company, as well as access to know-how: unique knowledge, processes, methods and production technologies.

Know-how, logo, brand name and other components of the franchise - all this refers to the intellectual property of the business. And intellectual property is what underlies the agreement with the franchisee.