Last updated: November 1, 19
Reading time 10 minutes
Photo by Antonio Papini
Written by Antonio Papini
SEO for etsy
Etsy SEO is the process of improving the visibility of a shop and its products in search engines like Google, as well as within Etsy's own search function.
Table of Contents
How Etsy Search Works
1. Choose a store title that describes your products.
2. Determine your keywords.
How Keywords Work in Etsy Search
How to Find Keywords for Etsy Ads
3. Avoid using the same keyword too often.
4. Use all 13 tags in every ad
5. Front-load lists with keywords.
6. Update your ads regularly.
7. Promote your store to get inbound links.
8. Provide a great customer experience.
SEO can be challenging, especially because search engines are whatsapp in philippines constantly changing the way they search, but it’s important for Etsy sellers to have a basic understanding of SEO best practices so they can optimize their stores for search and get their products in front of as many potential buyers as possible.
How Etsy Search Works
Etsy's search tool is designed to provide customers with the items they're looking for, and it has two steps: query matching and ranking . These are complex factors, but understanding them will help you understand how they can be influenced, allowing you to bring more visitors to your shop.
Query matching is the optimization of a search term used by a user with its match in Etsy's database listings . When a buyer enters a search term, Etsy sorts the listing titles, tags, categories, and attributes to find the best match .
Then, to determine the ranking of your listings in search results, Etsy uses information about each listing and shop to display the items that shoppers are most likely to purchase first in the results it provides to users.
Factors Etsy uses for search ranking include the following: