Use a clear voice and confident tone

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Finding the right words is not easy, and it’s rare that you’ll have a script that resonates with everyone on your lead lists. Even if you say everything with the eloquence and articulation of a well-spoken politician you are going to encounter people that are not a good fit, uninterested, or just downright grumpy. What you can do is use what works most of the time and make improvements to what doesn’t. However, there are a few

phrases that seem to help make a good first impression. Here are three things to include when on a cold call: “How have you been?” Similar phrases such as, “How are you doing?” have been long chastised as insincere time wasters, but a recent study has shown that sales reps using this question have a6.6x cold calling success rate compared to those that didn’t. “We …” and “Our …” It’s a seemingly small change of just a few

letters, but when you switch “I” for “we” and “my” for “our,” you convey a sense of collaboration rather than self-serving ambition(Gong) “The reason I’m calling you is …” I know, we just said don’t use “I” but this is an exception. You’re obviously not calling just to chitchat with a stranger about their day so go ahead and tell them why you are calling in a way that is helpful and relevant. Those that give a reason for the call experience over twice as much success (Gong). “Can you help me?” Well, that’s kind of hard to say “no” to unless you’re just completely heartless. If you don’t like the previous opener, then this is a great alternative and can be especially helpful in disarming gatekeepers that have become immune to the common cold call pitch. The best cold call is not just made of words alone. Have you heard of Albert Mehrabian’s 7-38-55 rule? Basically, the 7-38-55 rule of communication means that all conversations are:
7% words
38% tone
55% body language
In other words, your body language will set the tone for list of usa cell phone number your words. Just because the prospect can’t see you doesn’t mean that they can’t tell the difference between excitement, fear, and apathy. So no matter how ridiculous it might feel sit up straight and dial with a smile.
How to Structure Your Cold Call Script (For The Best Cold Calling Conversion Rates)


There are tons of different cold call script templates available for you to use, but how do you know they will be successful? The short answer is you don’t. So you have two choices, you can pick a few and split test them for effectiveness or you can build your own by following the basic flow of a successful cold call. We recommend the latter. A convincing cold call script should be structured with five sections including an introduction, the reason for calling, a strong value proposition, a thought-provoking pain question, and finally the call to action. Here are the five sections to include in your cold calling structure in more detail.
1. Make an Introduction

Let the prospect know your name and the company you work for.
Then feel free to ask, “How have you been?”.
2. Give a Reason
Tailor the reason for your call directly to the prospect’s company.
Immediately address what is in it for the prospect to peak interest.
Smoothly transition to the value proposition.
3. Present the value proposition