There is no such data here

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By the end of the period under review, CTR increased to 0.42%, an increase of 27.2%. It is interesting that myTarget is improving its performance despite the fact that VK is now primarily focusing on VK Ads. VK Ads Over the period under study from October 2023 to October 2024, the dynamics of the click-through rate showed significant fluctuations. With an average CTR of 0.87%, two periods were particularly noteworthy: the May decline and the subsequent sharp increase in the rate.


If at the beginning of the period, in October 2023, the click-through rate was at 0.55%, then by October 2024 this indicator demonstrated impressive growth, reaching 1.12%. Such a twofold increase (by 103.6%) can be explained brazil whatsapp number data by a significant improvement in targeting algorithms, which became more effective in determining the target audience for each advertisement, which led to an increase in the quality of advertising impressions. Avito as well as no data on CPM.


2 Across all platforms 0.99 1.35 1.16 +36.3 Conclusions Ads in YAN demonstrate a steady increase in CTR, while advertising on Search maintains a stable CTR level. A significant drop in clickability — by 25% — became an alarming signal for advertisers who continue to use the old VK advertising account . In contrast, the new VK Ads platform shows impressive results — over the analyzed period, CTR reached record values, surpassing the indicators of other advertising platforms.