Terms that reflect discounts or free services

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But this technique must be done delicately, otherwise you will harm the relationship with the consumer. The recipient does not like to feel pressured, so give them time to make their decision. Keep in mind that if you try to rush things, you may cause inconvenience and lose credibility, and some people may even unsubscribe. So if you want to avoid this, don't use phrases like "Buy it today", "Do it now", "For a limited time", "Urgent" , "Don't waste any more time" . 4.- Some people may think that it is a great strategy to use the word free or discount in the subject line or body of the email. But this is one of the worst mistakes, as it will send you straight to spam. This is because scammers try to trap consumers with these terms.


That's why, many times when users receive forex email list emails saying something like " Free access", "Special discount", "Discover it for free", they don't hesitate for a second to delete the email or send it to the spam folder. Or simply the anti-spam filter will do its job. 5.- Words that seek to produce confidence in the recipient Words that seek to produce confidence in the recipient Gaining people's trust is not an easy task, in fact, it can take years. But this means that you are not going to achieve it by force by using terms in your emails that are intended to generate trust . This way, you are not going to gain credibility, but rather it can make the user doubt you. In this case, you should avoid expressions like “No risks”, “It’s not spam”, “Satisfaction guaranteed”, “100% satisfied”, “No risks” .