If you have any familiarity with Digital Marketing , you've probably heard the famous phrase "Content is king." Beyond that, some people add, "and outreach is queen."
This shows how the Content Marketing strategy has become popular. And along with it, many companies are betting on Email Marketing to complement the "formula for success".
Despite this, most professionals still do not master all the whatsapp philippines number concepts and practices related to the two strategies. And that is quite understandable: both require a high level of planning and only bring results in the medium and long term.
With this in mind, let's explain how to actually work with these two practices and maximize the chances of success, clarifying:
What is Content Marketing?
What is Email Marketing
How to use Email Marketing in your content strategy
Good ways to optimize your results
Ready? Let's go!
What is Content Marketing?
Content marketing is directly related to the creation of high-value content for:
attract and engage a particular audience;
create a positive image of your brand;
increase the possibilities of business generation .
In order for you to truly achieve these results, your Content Marketing strategy needs to have clear and measurable objectives, well-defined processes and a record of this information.
Only then will your company be able to evaluate the performance of the strategy as a whole and quantify how much it influences the final result.
To start your planning, you must answer the 3 questions:
Why invest in Content Marketing?
This question will help you set your goal . This varies from company to company, but some of the most common goals are: generating leads, increasing brand reach, educating the market, gaining power, lowering costs, etc.
Once you know your goals, you can set up a KPI , or key performance indicator. This will help you measure whether you are meeting your goal.
For example, if you want to increase brand awareness, you can define the KPI as the number of site visits or brand referrals; if you aim to help the sales team, you can track the results by calculating the number of leads generated or the cost per contact, and so on.
After establishing these criteria, you can take the first step in relation to the content to be produced. Start with the following question: