Coca-Cola innovates at Christmas with AI and interactive Santa Claus

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Coca-Cola has launched a Christmas campaign that combines tradition and technology. Now, fans of the brand can talk to Santa Claus using Artificial Intelligence (AI).

This innovation is part of Coca-Cola's strategy to create emotional connections and encourage acts of kindness.

The action also includes solidarity activities and partnerships with influencers.

How does Coca-Cola's Christmas campaign work?
The campaign continues last year’s theme, “Everyone can be Santa Claus”, but with a big new twist.

Through the “Create Real Magic” platform, Coca-Cola brought an unprecedented digital brazil phone number library experience: a conversation with Santa Claus.

The AI ​​used was trained to reflect the values ​​of the brand and Santa Claus. Therefore, the responses are engaging and convey the Christmas spirit.

To participate, simply download the campaign app, available for iOS and Android, or access the official website .

Interaction with Santa Claus through artificial intelligence
The big star of this campaign is the direct interaction with Santa Claus. Thanks to AI, users can chat and even ask for advice from the “good old man”.

This technology creates a dialogue that brings the public closer to the magic of Christmas, even in the digital environment.