GSC also monitors the health of your website. And it will alert you to issues that prevent search engine robots from crawling your pages. Or indexing issues that prevent your website from appearing in search results.
It will even alert you when your website has been hacked.
Best use
Google Search Console is best used to monitor, manage, and troubleshoot your website's visibility and performance in Google search results.
What we like
While not a traditional keyword research tool, Google Search Console can provide great insights into how your website ranks in search results and which keywords are driving visitors to your site.
Reveals what keywords people search for to find your website in search results.
You can also compare your performance for different keywords over time to see if you're gaining or losing traction.
Prices
Google Search Console is a free tool. All you need is a Google account.
5. Google PageSpeed Insights
Google PageSpeed Insights (PSI) is a tool to monitor and optimize the speed and performance of your website. Which affects your user experience and SEO performance.
Just enter the URL of the web page you want to analyze and click " Analyze ".
PageSpeed Insights Search Bar
The tool provides a performance score between 1 and 100. It scores both the desktop and mobile versions of your website.
Google PageSpeed Insights Performance Score Section
The PSI performance score is largely based on the Core Web Vitals, a set of three metrics that Google uses to measure the user experience of your website. These included:
Largest Contentful Paint (LCP) : Measures how long it takes for the largest piece of content on the page to load. Ideally, you want the important parts of your website to appear quickly for visitors.
First Input Delay (FID): Measures interactivity (i.e. how long it takes for the browser to respond when someone clicks, taps, or scrolls for the first time on the web page). A slow response can cause visitors to abandon your website.
Cumulative Layout Shift (CLS): This measures visual stability (i.e. whether elements like images or videos scroll unexpectedly as the page loads). Good visual stability makes it easier for people to read and interact with your website.
You'll also get a report like the one below to see whether or not your website has passed the Core Web Vitals test. It includes a color-coded breakdown of your performance.