As they discovered in the psychodynamics group, 92 to 98% of what we do is unconscious, and about 80% of the business is built based on the owner's behavior. Based on research developed by the brothers, they understood that entrepreneurs over 30 years old build their businesses based on emotions, connected to the personal side, and until they understand what lies behind all this, they do not find purpose.
In the consultancies, Leandro says that people discovered that they had no purpose and adds that he likes to joke around by asking them “would you rather live without wanting to or on purpose?”, responding to Fábio regarding the importance of purpose to face the crisis.
Considering the stress generated during periods of instability, Hubify's fronk oil email list CEO asks if this can be good, given the adrenaline it generates and the drive it gives to accomplish tasks, and when it isn't, how we can alleviate it. In response, Leandro says that according to science, a small amount of stress expands some powerful personality traits , such as creativity and decision-making power.
Léo adds that the limit is identified by consciousness, because we cannot be constantly instigated from the outside, therefore, we remember the questioning, living without wanting or on purpose . According to him, most of the time stress is negative, but in small doses it can be good, and to control it and use it to your advantage, you need to know yourself and understand your personal limit.
People management and leadership
Returning to Fábio's personal example, in his company, he found the greatest challenge to be managing people and making them develop the spirit of leadership. Leandro says that the difficulty of managing people begins with awareness, when we understand who we are in the worst version . It is a practice that must be practiced at home, on the street, in conflict management and relationship harmonization. The mistake is to start this within the company. Many people do not have emotional education, nor support to know how to deal with it, so problems, fears and blockages are brought into the workplace.
For Fábio, the difficulty lies in knowing oneself, taking ownership of one's qualities and abilities, as well as understanding that each person is unique, accepting differences and encouraging the best in each person.