And how do brands use BeReal to interact with their customers?

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And you have to act fast! When you receive the notification, you'll only have two minutes to capture your image, both with the rear and front cameras. So, as you can see, there's no time to think too much about what you're going to post. It's all about what you're doing at this specific moment.

Another important fact is that the main objective of BeReal is not to get a lot of followers or just “check out what your friends are doing.”

The platform also wants you to be real (duh). So to make sure you're also posting your photos in real time, the platform will only let you see and interact with your friends on the app if you're up to date with your own posts.

If you don't post, you can't interact with other people.

With that explanation, you might be thinking that there is no place for Marketing at BeReal. But I am here to tell you that yes, there is, all you have to do is think outside the box.

Some brands are already testing some approaches on the new zealand phone number list platform to understand its environment and possibilities and, of course, take advantage of this new trend.

Chipotle, for example, is one of a growing number of brands joining BeReal. They joined the app in April and are using it to share exclusive, reusable promo codes for a certain number of people.


Using the platform to share coupons, information, or exclusive launches is a smart way to engage with your BeReal audience without relying on a lot of planning, as you won't be able to predict when exactly the platform will send out the daily notifications.

As an important note, BeReal does not allow formal advertising at this stage . But there are other ways to use the platform besides that. For me, the main message is that customers demand real content, without masks.
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