Advertising is information that:

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How to label advertising
Step-by-step instructions for advertising labeling
Step 1: Determine if labeling is needed

Check if your content meets the legal definition of advertising .


addressed to an indefinite number of persons;
attracts attention to the object and promotes it on the market.
If your message meets these criteria, it is considered advertising. Labeling is required.

Step 2. Select an advertising data operator (ADO)

To get a token and transfer data to the Unified Register of Internet Advertising (ERIR), you need ORD. Several operators are accredited in Russia, including Yandex, VK, MTS and others. Choose the one that best suits the conditions and requirements of your company.

We at Carrot quest mark advertisements in ORD VK.

Step 3. Register in the ORD system

After selecting an operator, you need to register in their system.

You will need to provide information about your company or you as an individual and sign a contract. Without this, the process of transferring data to ERIR is impossible.

Step 4: Get a token for each ad creative

Before launching an ad, each creative must receive an identifier. To do this, you need list of india cell phone number to upload the advertising material to the ORD system, fill in all the fields with advertising data and receive a token and add it to the advertising material.

Step 5: Add the necessary elements to your ad message

The “Advertisement” label, advertiser details, and unique token are placed in the visible part of the ad so that users can immediately notice them.

Step 6: Place your ad

Once all elements are added, launch the ad on the selected sites. Check that it fully complies with the legal requirements.

Step 7. Submit reports to ERIR via ORD

The advertising creative is registered and a token is received for it by one of the entire chain (for example, the advertiser, the advertising distributor or the agency). The same party must report on the advertising; the same party must submit reports to the ORD. The agreement between the participants of the entire chain must necessarily specify those responsible for submitting data to the ORD.

Once the campaign is over, submit impression and cost data via your ORD. Please note: you must report on the ad within 30 days of the month in which it was shown. If the creative covers a period of the following month, you must submit two reports.