3. Artificial Intelligence and Real-Time Tracking
AI is a changing the game inwhen choosing your stack make sure your AI technology is able to:
Analyze all conversations across all social media platforms
Recognize patterns in audience behavior and sentiment
Analyze demographic data as well as behavioral data including your audiences interested and opinions
Provide you with trending uk number for whatsapp conversations through sentiment measurement
Predictive insights into consumer behavior, trends and conversations
Essentially, your social media monitoring stack should provide actionable information about your audience and the conversation about your brand online.
Now that we understand just how far social media monitoring capabilities have gone, let’s take a look at the top social media monitoring tools on the market today.
Top Social Media Monitoring Platforms
HubSpot: HubSpot allows you to publish to social networks in the same place you build your campaigns, making for a more streamlined process. It also allows your team to monitor any social mentions of your brand and connect with people at the click of a button. With HubSpot, you are also able to view every interaction with your messages and create custom keyword monitoring streams for everyone on your marketing team, ensuring greater understanding of the consumer in real-time. The CRM also provides incredible social reporting allowing you to effortlessly compare the performance of different platforms, campaigns and audience engagement - all of this helps you create a better nuanced social media brand identity.
NetBase Quid: NetBase Quid provides two ways to assess social media data and takes your competitive intelligence to a new level. Through NetBase Quid you are able to see your topics of conversation and dive into certain themes that are impacting your brand - helping you discover what is working and what needs to be amended.
Hootsuite: Hootsuite is a well known social media tool and offers advanced social media monitoring software that is able to track activity across most social media networks. Through Hootsuite, you are able to schedule posts across all your platforms and are able to expertly delegate tasks to your marketing and sales teams through the software.
The Wrap Up
Today's consumers are engaging with each other about your brand online and social media monitoring tools will help you keep up with these conversations and get ahead of the narratives. With social media insight you are able to shape the conversation and create a brand that your consumer trusts and celebrates.
With AI and in-depth analytics, social media monitoring is vital to the success of your brand. Do your research when selecting your stack and get monitoring!
Monitor your social media platforms and better your bottom line, with our social media team. Contact Nexa for all your social media, marketing and business growth needs.