Brands that are using Telegram very well in their strategy

[asikurrahmanshuvo]

With the growing popularity, the app announced the launch of Telegram Premium , its subscription version, with the aim of monetizing a part of its user base, allowing support for the continued development of the platform and access to additional exclusive features.

With the Premium plan, the subscriber unlocks some of the most requested upgrades among users over the years, such as double limits, faster downloads, improved chat management, among others.

We could identify two main reasons for this positive scenario for Telegram:

First, instant messaging (remember that in 2019, during the “blackout” of Meta platforms —WhatsApp, Facebook and Instagram—, Telegram gained 70 million new users in 24 hours).

Second, and perhaps most importantly, the possibility of building a sense of community among audiences with common interests. A study conducted at Stanford University showed that belonging to cameroon consumer mobile number list communities has direct consequences on motivation, health and happiness.

Research like this shows us why people are so engaged in communities like Facebook groups and, of course, Telegram channels. And this is extremely powerful for brands.

And Telegram scores extra points in terms of engagement. According to a study by Ayrshire, Telegram has a very high engagement rate, with 20% of views, while Instagram has 3% and Facebook 4%.

So, if you are a marketer or brand manager looking to join Telegram, I have selected three examples of brands that are doing an amazing job in terms of community and engagement. Get ready to be inspired!

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