What is EE‑AT and how does it affect SEO and sales

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For example, if you are an SMM expert, you should start your own blog or landing page, where you will collect your cases, certificates, research, and examples of work with clients. If you are writing an article on a medical topic, it should be checked by a doctor who has practice and experience in the topic.

Authority
While experience and expertise metrics focus more on what a brand or expert says about themselves to Google, authority metrics are more about how others see them. This largely depends on the number and quality of third-party sites that link to or cite pages or information about the brand.

How EEAT manifests itself in content

However, it is important not only to develop link building. But also to create such canada whatsapp number data high-quality content that other sites pay attention to it and make links. For example, news from the Financial Times is published by other sources, and this increases the authority of the Financial Times as a primary source in the field of finance.

There should be a content strategy that will help demonstrate your authority on the topic. And here the creation of quality articles, research on relevant and interesting topics will help. This should happen on a regular basis, because Google will not consider you an authority based on one expert article or research. However, if you publish a large number of articles that cover all aspects of marketing, Google will begin to consider you as an expert and an authoritative source.