If you want to prevent your friends from spending too much time thinking about what you want to convey, or convey a more honest setting, don’t overpackage the message. If the trust and understanding of your friends are reduced due to excessive packaging, it will be too much! (Except for art or literary youth design.) Use data experiments to support data copywriting content often includes experimental proofs, data support, before-and-after comparisons and other information to trigger trust among friends. Reminder of Moral Appeals The content of public welfare copywriting often uses moral persuasion to arouse consumers' inner moral justice and achieve the effect of identifying with the merchant.
Move with emotion Emotional copywriting is the type that can best arouse consumers' emotions, and merchants must grasp consumers' emotional curves in order to effectively make consumers take purchasing actions. When consumers' emotions pass and they return to rationality, it will be more difficult to convince them. Content copywriting that stimulates vietnam mobile phone number list consumers' emotions is the most effective and commonly used. It is a common way to move consumers or evoke memories through short stories that happen in daily life. It is a common way to use story situations to stimulate consumers' inner resonance. . For example: the story and copywriting of National Electronics' "Grabbing Willingness" have the effect of deeply rooted in people's hearts.
Sharing humorous thoughts and using humorous copywriting can make consumers smile knowingly, which can strengthen the memory of the copywriting content and make it easier to achieve the effect of being forwarded. House Honest Buying and Selling Ads are both very good. example. Fear-creating copywriting has appropriate fear messages that can make consumers feel scared and want to avoid it, so they will actively seek answers. It is usually used for beauty, health and environmental issues. Creating a sense of urgency Copywriting can create a sense of urgency, requiring consumers to complete instructions within a limited time, making them feel that they must take action. Among them, buying quickly and buying in limited time are commonly used words.