Let's proceed in order and start from the core on which the various marketing strategies to promote your veterinary business are based, that is, your website.
What features should a veterinarian website have?
The website must be at the center of your marketing strategy designed to give online visibility to your profession as a veterinarian.
The main purpose is not to advertise, but to inform.
A professional figure different list email company in indonesia from yours, not subject to any code of ethics, can use a type of persuasive communication. We have discussed this extensively in the article dedicated to the best 8 tips for writing persuasive sentences to sell a product online.
This doesn't mean you can't leverage your website as part of your strategy.
Think about the fact that your website is a channel through which you can convey a message to your target audience.
Here's what you need to think about to best create a website that promotes your veterinary practice.
Let's start from the target.
Who is your communication aimed at? Let's see some profiles that might interest you:
Private client.
Veterinary practice (to which to propose a collaboration).
Breeder.
Now that you have identified your target, think about the specific message for each reference figure.
Your goal is to explain how your role is suited to solve their main needs.
Your job is to explain why these people should contact you. Try to provide all the reasons that are useful to show you as the best fit to solve their problem or need.
Whether you have little or a lot of competition in your city, I imagine you know how useless it is to have a website if it is not visible in the top positions of search engines.
SEO is the most suitable inbound marketing strategy for a veterinarian. Later in the article we will also see an outbound marketing strategy and I will help you better understand the difference between these two terms.
Inbound marketing is the strategy that “waits” for the customer to be aware of his need and to search online for a convincing solution.
The meaning in inbound is exactly this: it is the potential customer who takes the action first.
Thanks to SEO your goal is therefore clear: to be found.
The first step to effective SEO is keyword analysis.
There are very generic terms, highly searched for but also very competitive, such as: “veterinarian <name of your city>”.
Some users, however, may be looking for a professional who specializes in a particular species: “rabbit, turtle, parrot, or hamster veterinarian.”
Other users may need specific types of intervention: “home vet”, “24-hour vet”.
Depending on the animal's suspected or diagnosed illness, Google also performs specialized searches such as: "veterinary cardiology", "veterinary radiography", "veterinary ultrasound", etc.
As you may have understood, inbound marketing and, in particular, SEO, are fundamental strategies to allow a veterinarian to find new potential clients online.