Currently, the backend of the official account provides 6 ways to customize "audience": (1) User UID upload (2) Click remarketing (3) Exposure remarketing (4) Chat tag audience (5) Join channel audience (6) Website traffic audience b5bdf8de56d713cdd6bc2581addbc9d6.png When sending a message, you can select the audience type that has been created, and choose which audiences to include or exclude as the target of the message, so as to achieve segmentation. *Warm reminder: 1. If the audience is for push click and exposure remarketing, it must be created within 60 days after sending the group message. 2. You can select audience and attribute filtering conditions at the same time to send focused messages, and the system will use the intersection data filtered by the two settings as the transmission target; however, the audience function cannot be used together with AB testing.
A single audience message can contain up to 10 groups of audiences (includingexcluded). 4. After the audience is created, it can only be used for 180 days. User UID upload If your official account is connected to a australia mobile phone number list third-party API plug-in module, the user's UID can also be collected simultaneously when using the module functions (eg push broadcast, roulette, lottery, reservation, etc.). You can upload the UID by sorting Create an audience and select this audience when promoting. Click remarketingimpression remarketing Click remarketing & exposure remarketing is a method of building an audience based on the messages that have been sent and based on the behavioral responses of friends to the messages received. It is a new Focus weapon that can help you achieve precise marketing without the need for additional plug-ins! If a user opens a message or clicks on a link, they are actually using actual actions to hint to us that they are interested in something.
The clickexposure remarketing function allows you to target users who have opened (exposure) or clicked on a push. the message are created into different "audiences" for subsequent remarketing, so they can achieve a very high degree of precise targeting! Example 1: The registration for the event has reached the countdown stage. How do I promote the event if I want to promote a new list? In this case, if you have already used mass messaging to introduce the event before, then when you count down to the event later, you only need to promote it to the "audience who opened the package but did not click the registration link". Each time you promote it, you can continuously narrow down the target audience. Audience group, not only the results are more accurate, but also the amount of information is not wasted.