Three quick tips that will bring more assertiveness to your sales process.
This year we launched the Sales Panorama, the largest survey in the sales universe, conducted by RD Station and answered by more than 1,600 professionals from companies of different sizes and segments. And in the survey we found that 94% of sales professionals agree that their results depend on a well-structured process, but only 31% said they have a predictable, scalable and sustainable process.
Delving a little deeper into the research, we see a trend towards alignment between marketing and sales, but only 38% of companies hold regular meetings between the sectors, which brings difficulties to operations.
Not having a regular meeting means assuming that the areas are not aligned. After all, how can you direct marketing campaigns towards better opportunities if you don't yet know what the best opportunities are?
It is necessary for the areas to come together and singapore whatsapp data plan, analyze and take responsibility for the entire process in a unified manner. This way, they can identify the actions that have the greatest impact on results, adapt the best speech for the sales team and ensure better results.
1. A more assertive approach
We know that one of the oldest sales techniques is to individualize your approach, that is, to make your client feel unique and exclusive. We call this technique personalization or individualization, where we show the client what they need according to their needs.
2. A faster and more assertive process in distributing opportunities
Which sales manager doesn’t worry about “the next person in line” in the opportunity distribution queue? Well, distribution queues are a system for organizing sales teams, whether online or offline.
In addition to being an organizational system, opportunity distribution queues ensure that the person being served is approached quickly – most marketing and sales studies even indicate that conversion rates increase when the approach occurs in less than 48 hours.
3. Ensure your sales and marketing SLAs are aligned
Imagine that you only work in the city of Florianópolis. You open your opportunity profile, open your WhatsApp account and send your killer pitch, thus starting a sales process. But during the conversation, you discover that the person you are talking to is from São Paulo. This happens sometimes, doesn't it?
Therefore, maintaining an aligned sales SLA is a continuous effort to exchange information: leads being generated in marketing, opportunities being sent to CRM and information being returned to marketing.