Decide what AI will help with and what people will own

[shaownhasan]

Before adopting AI, define it’s roles versus those israel business email list that require a human touch. AI is excellent for social media tasks like scheduling, content ideation and initial data analysis. However, high-level strategy, personal interactions and final content approvals should remain human-driven. Clearly outlining these responsibilities will create a more effective partnership between AI and your social team.

Implement a pilot program
Start with a small-scale implementation to see how AI fits into your current workflow. Choose specific tasks for AI to handle—like content curation or message classification—and run a pilot program for a set period. This approach lets you identify strengths, limitations and areas where you might need to adjust, giving you insights before fully integrating AI into your strategy.

Test functionality ahead of your busy seasons
Preparation is key, especially when using AI to support busy seasons. Before peak periods arrive, test the functionality of your AI tools to ensure they can handle increased demands. For instance, use AI to simulate content scheduling or social listening during a mock campaign. This helps identify potential issues and allows your team to familiarize themselves with the tool’s capabilities.

Monitor AI performance
Once AI is integrated into your strategy, you should continue to monitor its impact on your team, especially during the testing phase.

Regularly review how well AI assists you in areas like content accuracy, data analysis and engagement. Track metrics to assess its effectiveness and make adjustments as needed. This ensures that AI remains an asset rather than a set-it-and-forget-it tool.