How much do you use smartphone apps?

[ishanijerin1]

Walmart, a major American chain store, has added a feature called "Mobile Check-In" to its app in time for the holiday shopping season.

When you pick up an item purchased online at a store, you can tap the "I'm ready" button and the item will be prepared and handed over to you at the pickup counter.
It's a new feature to keep customers from waiting.
Walmart is committed to this kind of "seamless shopping."


The reason why Walmart emphasizes the O2O skype database strategy of buying online and picking up at the store is because they want to create an opportunity for customers to buy more at the store, such as food and daily necessities, when they come to pick up their products. That's why
, even during the year-end sales season, Walmart offers free shipping on online purchases for purchases of $50 or more.
Of course, picking up at the store is free, so customers who are concerned about shipping costs will come to the store.

The target is of course low prices!

Target, a company in the same industry, is doing the exact opposite.
They started a service of free shipping on all items during the holiday shopping season in November and December.
They also have a service where you can pick up items you buy online at the store, just like Walmart. If you
select the nearest store on the app and order and purchase the items, the items will be prepared within an hour, and you can pick them up in front of the specified store without getting out of your car.


Without getting out of the car?
Well, it seems like we can't expect to buy more at the store...or so we thought, but Target has an O2O strategy that focuses on low prices.
You can add items you want to buy to a list in the app, with a limit of 10 items.
When you buy them, you can go to the store and have the barcode scanned at the cash register, and you can get a discount.

The discount rate is 5 to 10%. The discount period varies depending on the product, but during the period, you can get discounts on the products on the list as many times as you like.
This will certainly attract more customers to the store.
In fact, Target seems to be successful in attracting customers through O2O with this method.

So, which O2O strategy will be the winner this year in the year-end sales season?